Free Shipping on all orders over $99 (only in U.S.)
Founder, Owner, CEO, CFO
Jean left a successful career on Wall Street to follow his passion for agriculture and coffee. As the founder of Hala Tree Coffee and owner of Hala Tree Cafe, he brings strong business expertise, a commitment to quality, and a clear vision for growth. Under his leadership, Hala Tree has expanded its farming operations, built a direct to customer model, and created meaningful experiences that connect people to 100% Kona Coffee at its source.
Founder, Owner
With a background in interior design, Danielle brings a creative vision and meticulous eye on Hala Tree Coffee. As a certified Q grader, she also plays a key role in maintaining the high quality on their 100% Kona Coffee. Danielle is the force behind the brand's inviting aesthetic - from packaging to the cafe design - creating a memorable experience that reflects the excellence of Hala Tree Coffee.
Manager of Hala Tree Coffee
Kat has been with Hala Tree from the very beginning, bringing dedication and leadership to every aspect of the business. Runs the farm itself — the trees, the timing, and the hundred small calls each season that decide how good the harvest turns out. As the Manager she is deeply involved in operations, managing shipping and logistics, ensuring that everything runs smoothly, and supporting the team in areas of the company.
Production roster
Marissa is in charge of our roasting production with over 8 years of roasting experience under her belt. She manages the large 15 kg Mill City Drum Roaster, as well as our smaller 8 kg Ashe Fluid Bed Roaster. She makes sure that the shelves in our shop and online orders getting shipped out are filled daily with freshly roasted coffee. She is also leading Farm tours, Roasting tours and Brewing workshops.
General manager of Hala Tree cafe
Brian's coffee journey began in 2006 and has taken him from a Barista work in Seattle to a leading roasting operation on the Big Island. A longtime advocate of the Hawai'i coffee community, he helped modernize competitions and launch key industry events. Now back on Oahu, Brian leads Hala Tree Cafe, bringing fresh ideas to the coffee quality, connection and community connection.
Pastry Chef
Born and raised in Hawaiʻi, some of Ang’s earliest memories of baking are with her grandma. Those memories have stayed with her over the years and inspired her to pursue baking as a profession. Ang graduated from the Culinary Institute of America at Greystone in 2022. Since then, she’s been working in bakeries, specializing in cake decoration. She is excited to branch out, explore new techniques and get creative in a from-scratch kitchen at Hala Tree Cafe. Ang values attention to detail and believes a good kitchen is built on teamwork, having fun and taking pride in what you do.
100% Kona,
Through and Through
From seed to cup, every step of our journey is rooted in Kona,
bringing you authentic specialty coffee grown,
harvested, and crafted with care.
Hala Tree started with one belief:
the people closest to the process should see it through.
We grow our own coffee in Kona, harvest by hand, roast in Hawaiʻi, and serve it ourselves —
on Oʻahu, where the coffee isn't rushed.
Most coffee changes hands several times before it reaches you. Ours doesn't.
Captain Cook · Kona, Hawaiʻi
WHAT WE STAND FOR
Five things we refuse to compromise on.
01
Our Own Land
Grown and tended on our farm in Kona — not gathered from a chain of middlemen.
02
Picked ripe
Harvested by hand, cherry by cherry, only when each one is actually ready.
03
Roasted in Hawaiʻi
We roast close to the trees, in small batches, so nothing sits or stales.
04
Served by us
Poured in our own spaces on Oʻahu, where the coffee isn't rushed out the door.
05
Traceable to the Tree
A QR code on every bag traces your coffee back through roast, processing, and harvest.
THE PEOPLE
The hands behind every bag.
We’re a small crew that does the unglamorous parts ourselves. Here are the people you’d actually meet if you came up the hill.
Jean & Danielle
The owners — and the reason “see it all the way through” isn’t just a line on a page. If something carries the Hala Tree name, it’s because they stood behind it.
Kat
Runs the farm itself — the trees, the timing, and the hundred small calls each season that decide how good the harvest turns out.
Marissa
Our head roaster. Every batch that leaves Hawaiʻi has been dialed in, tasted, and signed off by her.
Brian
Runs the café side on Oʻahu — the person who makes sure the coffee reaches you tasting the way it did the day it left the farm.
Our Production Crew
The hands in the field and at the mill — picking, sorting, and processing every cherry by hand, only when it’s truly ready.
Have questions about Hala Tree?
Taste what seeing it through tastes like.
